The fashion circuit
TRAVEL GUIDE29 June 2025
As the birthplace of fashion OGs like Prada, Versace and Dolce & Gabbana, it tracks that Milan is home to some of the most stylish people. Here, shopping is sport and eating is life. So, gear up for a long weekend of coffee and carb-fuelled browsing…
Day one – Milan

Contrary to the idea that ‘fashionable people don’t eat’, plans in Milan tend to revolve around food. So, start the way you mean to go on with breakfast at a city institution: Cova. Founded in 1817, this café is known for its delicate pastries and impeccable espresso – ask for a table in the courtyard. From there, grab a picnic from food emporium Peck before heading to Parco Sempione – a 95-acre former hunting reserve – for people watching. Linger over dinner at Il Salumaio di Montenapoleone, before a nightcap in the romantic walled garden of wine bar Associazione Salumi e Vini Naturali.

Fuelled by coffee
Scervino floral dress

Final Price

438 €

Village Price

730 €

RRP

1.330 €

Ermanno Scervino

Chemisier dress
SAY GOODNIGHT

Portrait Milano – once a 16th-century seminary hidden behind the façades of the fashion district – has become the hottest place to eat, drink and sleep thanks to a restoration by the Florentine Ferragamo family (known for making beautiful shoes).

Ixos brown top

Final Price

100 €

Village Price

125 €

RRP

192 €

Ixos

V-neck top
Ixos brown skirt

Final Price

148 €

Village Price

185 €

RRP

285 €

Ixos

Pleated skirt

Final Price

1.131 €

Village Price

1.885 €

RRP

2.900 €

JIL SANDER

Woven bag

Final Price

285 €

Village Price

475 €

RRP

790 €

Marni

Bucket Tropicalia
INSIDER TIP

Inimitable design extends to interiors too, of course. So don’t miss Casa Amar – this light-flooded showroom was inspired by the artisans’ workshops and local markets of Morocco and offers bold graphic rugs made from silk remnants and a Boucherouite range made from recycled denim.

Day two – Milan

It would be remiss to visit Milan without wandering through the Italy’s oldest shopping arcade – the Galleria Vittorio Emanuele II. Here, the gold-lettered storefronts read like a who’s who of fashion weeks: Louis Vuitton, Prada, Gucci, Saint Laurent, Bottega Veneta, Fendi. From there, wander to the trendy Moscova neighbourhood for something more contemporary at Bea Bongiasca. The Milan-born designer’s distinctive jewellery brand features gold pieces meticulously hand-enamelled in a spectrum of vivid hues.

Gilded walkways
Peserico blue shirt

Final Price

106,20 €

Village Price

177 €

RRP

295 €

Peserico

Shirt
Parosh two-tone trousers

Final Price

245 €

Village Price

350 €

RRP

521 €

P.A.R.O.S.H.

Wide trousers
Pinko blue blouse

Final Price

90 €

Village Price

129 €

RRP

195 €

PINKO

Blouse

YESMILANO City Pass

Museums, attractions, and public transport all in one pass.

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Day three – Fidenza Village

Head southeast from the city, towards the outskirts of Parma, and you’ll find Fidenza Village, where fashion and food intersect.

Don’t leave without trying the tortellini with nettles at Parmamenu – it’s a local speciality.

Fidenza Village Tax Free Shopping Image
So much more than shopping
Marni floral dress

Final Price

537 €

Village Price

895 €

RRP

1.490 €

Marni

Reverie print dress
STYLE TIP

“My style evolves with the seasons, and the cold makes me want something fluid and beautiful, like a patterned dress from Marni” says Lucrezia Worthington, travel journalist and effortlessly elegant dresser. “Italian brands rework archive looks in a way that feels timeless and effortlessly elegant.”

Twinset brown skirt

Village Price

101 €

RRP

155 €

Twinset

Skirt
Ermanno Scervino brown shearling waistcoat

Village Price

3.055 €

RRP

5.550 €

Ermanno Scervino

Waistcoat
MOORER blue down jacket

Village Price

1.525 €

RRP

2.345 €

MooRER

Mondor-Fur men's down jacket

Contacts & Additional Information

Plan your visit

Fidenza Village Via Federico Fellini, 1 Fidenza 43036, Parma (PR)

Jimmy Choo

Women's Kix 65 heeled boots
FOODIE SPOT

Of course, this is about fashion and food, so be sure to sample the region’s famed Parma ham and parmesan cheese – best found at a traditional salumeria – and a glass of the region’s famous Lambrusco. Locals and visitors alike flock to Ombre Rosse, a charismatic wine bar.

Day four – Parma

Nearby Parma is the best base for exploring the beautiful Emilia Romagna region – or the long stretch of sandy coastline, known as the Riviera Romagnola, further afield. The city is less flashy than the country’s fashion capital, but with just as much personality. Stay the night at the Grand Hotel de la Ville, built in the palatial style of Parma. Cultural highlights are neatly packaged into the Palazzo della Pilotta, a complex housing the National Gallery, Farnese Theatre and Duomo.

Sunny strolls
Marni patterned knit

Village Price

775 €

RRP

1.295 €

Marni

Crew neck sweater
Borsalino black hat

Village Price

347 €

RRP

510 €

Borsalino

Hat

Village Price

91 €

RRP

130 €

Polo Ralph Lauren

Men's heritage aera sneakers

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The festive gift guide

When you’re in need of the perfect present, consider our personality-inspired edit as the ultimate inspiration.

Jimmy Choo red bag

Jimmy Choo

Mini bag Bonnie

Village Price

565 €

RRP

850 €

Missoni multicolored cardigan

Missoni

Women's cardigan with buttons

Village Price

510 €

RRP

850 €

Marni

Earrings

Village Price

235 €

RRP

395 €

Eat. Drink. Shop. Repeat

Be inspired