The fashion circuit
TRAVEL GUIDE29 giugno 2025
As the birthplace of fashion OGs like Prada, Versace and Dolce & Gabbana, it tracks that Milan is home to some of the most stylish people. Here, shopping is sport and eating is life. So, gear up for a long weekend of coffee and carb-fuelled browsing…
Day one – Milan

Contrary to the idea that ‘fashionable people don’t eat’, plans in Milan tend to revolve around food. So, start the way you mean to go on with breakfast at a city institution: Cova. Founded in 1817, this café is known for its delicate pastries and impeccable espresso – ask for a table in the courtyard. From there, grab a picnic from food emporium Peck before heading to Parco Sempione – a 95-acre former hunting reserve – for people watching. Linger over dinner at Il Salumaio di Montenapoleone, before a nightcap in the romantic walled garden of wine bar <a href=“https://www.instagram.com/a____svn/?hl=en” target="_blank" rel="noopener noreferrer">Associazione Salumi e Vini Naturali.

Fuelled by coffee
Abito corto giallo Ermanno Scervino

Ermanno Scervino

Abito corto
SAY GOODNIGHT

Portrait Milano – once a 16th-century seminary hidden behind the façades of the fashion district – has become the hottest place to eat, drink and sleep thanks to a restoration by the Florentine Ferragamo family (known for making beautiful shoes).

Ixos top marrone

Prezzo Finale

100 €

Prezzo Fidenza Village

125 €

Prezzo di Listino

192 €

Ixos

Top scollo V
Ixos gonna marrone

Prezzo Finale

148 €

Prezzo Fidenza Village

185 €

Prezzo di Listino

285 €

Ixos

Gonna con pinces

Prezzo Finale

1.131 €

Prezzo Fidenza Village

1.885 €

Prezzo di Listino

2.900 €

JIL SANDER

Borsa intrecciata

Prezzo Finale

285 €

Prezzo Fidenza Village

475 €

Prezzo di Listino

790 €

Marni

Secchiello Tropicalia
INSIDER TIP

Inimitable design extends to interiors too, of course. So don’t miss Casa Amar – this light-flooded showroom was inspired by the artisans’ workshops and local markets of Morocco and offers bold graphic rugs made from silk remnants and a Boucherouite range made from recycled denim.

Day two – Milan

It would be remiss to visit Milan without wandering through the Italy’s oldest shopping arcade – the Galleria Vittorio Emanuele II. Here, the gold-lettered storefronts read like a who’s who of fashion weeks: Louis Vuitton, Prada, Gucci, Saint Laurent, Bottega Veneta, Fendi. From there, wander to the trendy Moscova neighbourhood for something more contemporary at Bea Bongiasca. The Milan-born designer’s distinctive jewellery brand features gold pieces meticulously hand-enamelled in a spectrum of vivid hues.

Gilded walkways
Peserico camicia azzurra

Prezzo Finale

106,20 €

Prezzo Fidenza Village

177 €

Prezzo di Listino

295 €

Peserico

Camicia
Parosh pantaloni bicolore

Prezzo Finale

245 €

Prezzo Fidenza Village

350 €

Prezzo di Listino

521 €

P.A.R.O.S.H.

Pantalone ampio
Pinko blusa azzurra

Prezzo Finale

90 €

Prezzo Fidenza Village

129 €

Prezzo di Listino

195 €

PINKO

Blusa
Day three – Fidenza Village

Head southeast from the city, towards the outskirts of Parma, and you’ll find Fidenza Village, where fashion and food intersect. Long known for its boutiques from some of the world’s best brands, this summer the Village has dialled up the creativity with ‘Oasis of Happiness’, a colourful installation by artistic duo Pangea – Colombine Jubert and Laëtitia Rouget – and fresh from its debut at Milan Design Week. Go on a Thursday for late-night shopping, special events, music and apertifs. Don’t leave without trying the tortellini with nettles at Parmamenu – it’s a local speciality.

Fidenza Village Tax Free Shopping Image
So much more than shopping

ETRO

Summer cotton dress
STYLE TIP

“My style evolves with the seasons, and sunshine makes me want something flowy and beautiful, like a floral dress from Etro,” says Lucrezia Worthington, travel journalist and effortlessly elegant dresser. “Italian brands rework archive looks in a way that feels timeless and effortlessly elegant.”

Marni abito floreale

Prezzo Finale

537 €

Prezzo Fidenza Village

895 €

Prezzo di Listino

1.490 €

Marni

Abito stampa Reverie

Prezzo Finale

88,10 €

Prezzo Fidenza Village

176,20 €

Prezzo di Listino

263 €

Sunglass Hut

Occhiali da sole Burberry
Eleventy t-shirt azzurra

Prezzo Finale

163,80 €

Prezzo Fidenza Village

234 €

Prezzo di Listino

350 €

Eleventy

Eleventy blue t-shirt

Prezzo Finale

125,30 €

Prezzo Fidenza Village

179 €

Prezzo di Listino

267 €

Eleventy

Cappellini
Baldinini sandalo bicolore

Prezzo Finale

110 €

Prezzo Fidenza Village

219 €

Prezzo di Listino

439 €

Baldinini

Slingback
FOODIE SPOT

Of course, this is about fashion and food, so be sure to sample the region’s famed Parma ham and parmesan cheese – best found at a traditional salumeria – and a glass of the region’s famous Lambrusco. Locals and visitors alike flock to Ombre Rosse, a charismatic wine bar.

Day four – Parma

Nearby Parma is the best base for exploring the beautiful Emilia Romagna region – or the long stretch of sandy coastline, known as the Riviera Romagnola, further afield. The city is less flashy than the country’s fashion capital, but with just as much personality. Stay the night at the Grand Hotel de la Ville, built in the palatial style of Parma. Cultural highlights are neatly packaged into the Palazzo della Pilotta, a complex housing the National Gallery, Farnese Theatre and Duomo.

Sunny strolls
Camicia bianca e verde BOSS

Prezzo Finale

77,70 €

Prezzo Fidenza Village

111 €

Prezzo di Listino

159 €

BOSS

Camicia in lino
Boggi pantaloni beige

Prezzo Finale

79,90 €

Prezzo Fidenza Village

99,90 €

Prezzo di Listino

159 €

Boggi Milano

Pantaloni
Aspesi t-shirt a righe bicolore

Prezzo Finale

81 €

Prezzo Fidenza Village

135 €

Prezzo di Listino

225 €

ASPESI

T-shirt

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Maliparmi Abito beige e nero

Malìparmi

Abito in lino

Prezzo Finale

158,90 €

Prezzo Fidenza Village

227 €

Prezzo di Listino

348 €

Coccinelle

Cappello

Prezzo Finale

25 €

Prezzo Fidenza Village

35 €

Prezzo di Listino

55 €

Twinset bikini azzurro

Twinset

Bikini

Prezzo Finale

54,60 €

Prezzo Fidenza Village

78 €

Prezzo di Listino

120 €

Un'esperienza culinaria indimenticabile

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